The difference between a purpose and mission can be summed up in a single word and this is a very powerful word.
BY.
The word "by" when added to a purpose begins the process of describing how the purpose will be accomplished. While satisfies some, making the statement complete, it is not in my opinion, a profitable thing to do. As soon as you begin to describe the means to the end, you being to place limitations on it and because you give means (a "how") you also accelerate its accomplishment.
Missions can be accomplished. A core purpose should last a 100 years or more. And there is plenty of room in Vision- to describe the end state in all its glory.
But the means, the "by", should be left out of the Purpose, because what the future holds is in doubt and "how" we respond to it is in "flux", or should be if we really want to be effective.
Here is an example:
The purpose of West Side Community Church is to honor God by enjoying Him through reaching people with the love of Jesus Christ.
So if I'm not enjoying him by reaching people with his love.....I am NOT honoring God?
That is what is implied, because it is described- The better path for a purpose statement is less...nor more. To Honor God.....
As I said there lots of room for the HOW in the values and the vision-- Keep the purpose pure.
Want an example of a Core Purpose that has ensured? Walt Disney- To make people happy.
BY.
The word "by" when added to a purpose begins the process of describing how the purpose will be accomplished. While satisfies some, making the statement complete, it is not in my opinion, a profitable thing to do. As soon as you begin to describe the means to the end, you being to place limitations on it and because you give means (a "how") you also accelerate its accomplishment.
Missions can be accomplished. A core purpose should last a 100 years or more. And there is plenty of room in Vision- to describe the end state in all its glory.
But the means, the "by", should be left out of the Purpose, because what the future holds is in doubt and "how" we respond to it is in "flux", or should be if we really want to be effective.
Here is an example:
The purpose of West Side Community Church is to honor God by enjoying Him through reaching people with the love of Jesus Christ.
So if I'm not enjoying him by reaching people with his love.....I am NOT honoring God?
That is what is implied, because it is described- The better path for a purpose statement is less...nor more. To Honor God.....
As I said there lots of room for the HOW in the values and the vision-- Keep the purpose pure.
Want an example of a Core Purpose that has ensured? Walt Disney- To make people happy.
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